Logo & Blog Design for Annie Kennedy Photography

February 1st, 2010

I so enjoyed working with Annie from Annie Kennedy Photography as we helped to give her a presence as she starts her new business venture. Annie has a wonderful eye for photography and a great sense of style, so it was easy to come up with a great design that matches her personality with such great photos to work with as the centerpiece. First, I created her logo design and business card, then I used that logo and the styles used in the card to create a matching blog theme. A few Artisteer/Photoshop tricks used in this blog are the following:

Background Pattern

Artisteer has some tremendous pre-made background designs, but many people don’t think about editing them to create new and unique background patterns. I simply took a screen shot of both an ornate background as well as a grunge background and pulled them into Photoshop to create a completely new style. I first changed the colors to match what I wanted, then I stacked the grunge on top of the ornate and chose a blending option creating an entirely different look. I then cropped the whole image to one small column, and faded it into white at the bottom so that it could be used as a horizontally repeating background image when pulled back into Artisteer.

Glare and Buttons

Because there are so many dark colors and that rough grungy look, I wanted to balance it out with some more feminine touches. I love some of the floral glare that Artisteer has in their pre-made glares. To tie in the buttons to the theme, I again took that image, flipped and scaled it to be used in the bottom corner across the page. I then created individual layers for my buttons making them the same color as the background, but giving them a bevel so they stand out. To see more of the code in adding these to your blog, make sure to check out Blogger Scrapbook and look under the scrolling buttons category.