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Transferring Blogger to WordPress
I can’t tell you just how much I prefer WordPress as a CMS over Blogger! There is really no comparison when it comes to the customization options, the cleaner code format, the SEO friendliness, and the huge support framework for WordPress vs. Blogger. Because of my love for WordPress and my aversion to Blogger (although I still use it sparingly), I was thrilled when a client wanted to make the switch!
Ava, from My Skin Concierge, Ava wanted to make the transition over to WordPress and really ramp up her web presence. Now, this could have been done keeping the same permalinks from her old site (you can see a step-by-step on how to do that here) but she also wanted to take the opportunity to switch to a more SEO friendly domain name at the same time. Hence was born, Spa Travel Gal. While it’s a lot more work at the front end, I think she made a wise decision for the long term.
Here’s what I did (and am doing for Ava)
- Created a custom WordPress Theme and Layout for the new site.
- Imported the old Blogger content over to WordPress.
- Installed and configured necessary plugins for WordPress (WordPress SEO by Yoast, Widget Logic, Bad Behavior, WP-Spam Free, Contact Form 7, Sucuri Scanner, Share Buttons by Lockerz, Google Analyticator, Outbrain, Quick Cache, and Categories to Tags Convertor.)
- Added all of her sidebar items and ads from the previous site (this included cleaning them up, organizing items, and ensuring links were directed to the new site.)
- Updated her social networks and feed to reflect the changes.
- Working on consolidating Google Accounts.
- Forwarding Domain names to the new site.
- Embedding and optimizing images within posts of the new site.
- Cleaning up posts (Blogger leaves a lot of extra junk that doesn’t belong, and also internal links needed to be fixed.)
- Adding comments back in. (Unfortunately yet another downside of blogger. The importer got all of the comment authors into each post, but it did not get the actual content or links. A time consuming yet necesssary process.)
- The final step will be to redirect the links from the old site to the new one once all of the posts and comments are cleaned up. I plan to use the Blogger Blogspot to WordPress Redirection plugin as a tool for this.
I’ve been spending most of my time getting social networking fixed up. Facebook needed to have a new page created, Twitter could simply have the name changed so as to keep current followers, and the feed through feedburner just needed the source feed changed as well as the optimization (title, message, etc. displayed within the feed needed to reflect the new site.)
It’s a lot of work to make a switch like this, but the benefits of what WordPress brings to the table far outweigh the negatives of making the transfer. Let me know your thoughts on transferring and any tips you have found a long the way.
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