How to Choose a Color Scheme for Your Blog

You’ve done the hard work: you’ve chosen a blog theme, and perhaps you’ve written a post or two. You’re trying to put together a design to appeal to readers, but you’re clueless about finding a color scheme. You don’t want to end up creating a blog that looks like it’s from the nineties era of glitter graphics and clashing colors, but you aren’t experienced with web design and can’t figure out where to go from here.

Luckily for you, there are plenty of options when it comes to finding the best color scheme for your blog to appeal to readers while looking unique. Here are some ideas if you’re looking for a new blog color scheme.

1. Decide on Some Colors that Fit your Theme
This step is optional, but it’s important for certain kinds of blogs. If you’re running a blog on natural wellness, eco-friendly products, or organic beauty products, for instance, you’re probably going to want softer colors like greens and blues. If your blog revolves around jewelry found on the seashore, what sort of palette would you find at the ocean? (Tans, blues, and browns are a nice place to start.)

Try not to get too fixated on any one color, but pick out a few colors you’d like to use if they tie into your blog theme. Even if you know you want gentle colors for a sophisticated look, contrasting and easy-to-read colors because your reading audience will be older, or bright jewel tones for a youthful fashion blog, that’s a great start.

2. Check Color Palette Sites
Sites like Adobe Kuler, COLOURlovers, and ColorCombos all cater to people in your shoes who are looking for some great color schemes that will go together. They’re put together by people who enjoy the process of playing around with palettes and seeing what comes out.

COLOURlovers, for example, is a social networking site and color palette finder all in one, and Adobe Kuler has established a similar presence. People can submit palettes, and others can vote on them, favorite them, and comment on how that palette inspires them. This is a great way to find color schemes that remind people of certain emotions, even if you don’t know why.

3. Choose your Main Colors
Once you have found a palette that works for you, figure out what your main colors will be for your blog background and text. These will be very important, and should contrast nicely. Some people choose light text on a dark background, but this can strain some people’s eyes. If you’re unsure, default to dark-colored text on a light background, like a standard printed page. Other colors can be used to highlight links, as table borders, or in the header and page background.

Experiment a bit on your blog before you settle on a finished color scheme. You might discover that one color you thought was perfect for heading text turns out to stand out too much, but can be incorporated into a header. It’s a good idea to experiment on a test site if your blog is already live so you don’t create chaos when people try to read your blog and encounter jarring colors from a half-designed site.

Coming up with a great color scheme for your blog design is much easier than you think. Even if you’re clueless about design and would rather leave that to the Photoshop experts, you can find a palette that people love and incorporate it into your blog design to make it visually appealing, yet unique.

About the Author

Charles Dearing is the author of – a review site and webmaster tool that provides information about all popular webhosts as well as lets you know what web hosting company any site is currently hosted with.

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November 3rd, 2012 at 9:23 am

Charles, I use quite a nifty tool called Color Scheme Designer (.com I think it is) which although takes away some creative input of your own, it lets you come up with a colour scheme quickly. Might be worth looking at for occasions when you need something done quickly

November 12th, 2012 at 8:45 pm

Thanks for the tip, Henry.


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